Biography
Heather Wiser Soubra
Leadership and Executive Coach
Association Chief of Staff
Heather Soubra is wildly optimistic that all people can love what they do and do what they love. She is the founder of Wiser Way Coaching LLC, a boutique coaching practice that empowers professionals who want to develop their leadership skills, unlock their own inner wisdom, and step into the best possible version of themselves. Her own service as a chief of staff supplements her education and informs her experience as a leadership and executive coach.
Leadership Coach
Heather is dedicated to her clients reaching their highest potential. She brings out the leader within; a leader with confidence to navigate any challenge. Heather believes the magic happens when individuals access their own inner wisdom through a process of contemplating powerful questions and getting curious about themselves. Her process combines active listening with evocative questioning about what is possible. Senior executive leaders have reported that Heather has helped them to build confidence and trust in their own internal guidance system. She is passionate about cultivating workplaces where people thrive, creating their own paths for achievement while actively building team unity and open communication.
Chief of Staff
Heather’s role as chief of staff, strategist, and consultant for the International Dairy Foods Association (IDFA) gives her an advantage as a leadership and executive coach. In overseeing and facilitating collaboration and inclusiveness across the organization to achieve strategic goals, she sees and experiences firsthand the challenges and opportunities for leaders in a complex organization. Heather also manages the association’s governance structure, program development, and execution.
Heather designed, implemented, and leads the IDFA People Strategy. With it, she designed and created a suite of programs focused on leadership and the cultivation of organizational well-being, as well as on building the workforce and organizations of the future. The latest of these programs is The Power of People, an interactive conference which Heather developed in collaboration with Egon Zehnder and McKinsey & Company, for chief executive officers and human resource leaders in the dairy industry.
Human
Heather’s idea of relaxation is long walks in nature and organizing closets. She loves to devour podcasts about relationships, cultivating work cultures where people can thrive, and overall happiness.
Heather is married with two grown daughters and is adjusting to having an empty nest. A graduate of George Mason University, Heather earned her degree in intercultural communication and received her certificate in coaching from George Mason University’s Institute for Leadership Excellence. She is also a graduate of The Protocol School of Washington where she earned certification in corporate etiquette and international protocol.