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The LIGHTHOUSE EFFECT^tm: Find Your Unique Voice & Attract Your Ideal Clients
Presented by Debbie White

Learning & Development Strands: Business Development

Program Description:

The Lighthouse Effect: How Coaches Can Stand Out and Attract More Clients Without Overwhelm

This interactive virtual masterclass is designed specifically for ICF-certified coaches who want to attract premium clients, clarify their brand positioning, and build a thriving coaching business without relying on exhausting marketing tactics. Many skilled coaches struggle to differentiate themselves in a crowded industry, leading to inconsistent client flow and frustration with social media.

In this engaging session, Debbie White introduces The Lighthouse Effect, a proven framework that helps coaches position themselves as the go-to expert in their niche, eliminating competition and creating a business that attracts the right clients naturally.

What participants will learn:

*   How to clarify their unique coaching identity and establish what they are truly known for

*   How to define and connect with their ideal coaching clients for consistent enrollment

*   How to own their X-Factor and stand out as a leader in their coaching niche

*   How to simplify their marketing by focusing on the strategies that bring the highest return

This is not a passive webinar. Participants will engage in live coaching, practical exercises, and Q&A to apply the principles in real time.

Debbie White has helped hundreds of service-based experts refine their messaging, attract high-value clients, and grow multi-six-figure businesses with a simple, clear approach.

This masterclass is ideal for coaches who want to refine their positioning, attract premium clients, and grow a thriving practice with clarity and confidence using social media, speaking, and networking.

• Clarify Your Unique Coaching Identity – Define what sets you apart as a coach, articulate your niche with confidence, and position yourself as the go-to expert in your field.

• Attract and Connect With Ideal Clients – Identify your perfect-fit clients, craft messaging that speaks directly to their needs, and develop a client attraction strategy that feels natural and aligned with your coaching style.

• Simplify Your Marketing for Consistent Growth – Learn how to eliminate overwhelm by focusing on high-impact activities that generate visibility, trust, and steady client enrollment without relying on paid ads or complex tech.